Astute Brand Services was founded with a simple belief: Great Out-of-Home advertising is about more than visibility—it is about creating meaningful brand impact.
In an increasingly competitive marketplace, brands need more than media placements. They need strategic thinking, the right partnerships, and flawless execution to connect with the right audience at the right time.
That belief continues to shape everything we do. From airports and metro networks to malls, premium billboards, retail spaces, transit media, and Digital Out-of-Home (DOOH), every campaign we create is designed to strengthen brand recall, build meaningful consumer connections, and deliver measurable business outcomes.
Founder & CEO
Pranay Khatu founded Astute Brand Services with the vision of transforming Out-of-Home advertising from media buying into a strategic platform for business growth.
With over two decades of experience in the OOH industry, he has held leadership roles at renowned organizations including Group M (Kinetic India) and Pioneer Publicity. Throughout his career, he has successfully led campaigns for some of India's most respected brands, including Britannia, HSBC, Airtel, Tata Indicom, Volkswagen, Landmark Group, HDFC Standard Life, Lokhandwala Builders, ACC Cement, Mahindra & Mahindra, Nissan, Club Mahindra Resorts, Adani Wilmar, UnionPay, DCB Bank, Ageas Federal, and Niyo Global.
Industry Recognition:
• OAC Gold Award – Brand Campaign of the Year (2009)
• OAC Silver Award – Post-it Campaign (2011)
Driven by his philosophy, "Everything for our Clients," Pranay continues to lead Astute with a commitment to strategic thinking, innovation, and delivering measurable business impact.
Manager – Media Planning & Operations
Shailesh Gurav brings over 20 years of experience in media planning, operations, and Out-of-Home advertising. Before joining Astute Brand Services, he built an extensive career with leading agencies including Ogilvy & Mather, Milestone Brandcom, and Media Circle Pvt. Ltd.
Over the years, he has planned and managed campaigns for prominent brands such as Sony Entertainment Television, Zee TV, Tata Indicom, and Bajaj Almond Oil, developing a deep understanding of media planning, consumer behaviour, and campaign execution.
At Astute, Shailesh oversees media planning and operations, ensuring every campaign is strategically planned, efficiently executed, and seamlessly delivered. His attention to detail and operational expertise play a key role in helping clients achieve stronger brand visibility and measurable campaign success
Let's discuss your campaign goals and identify the highest-impact locations for your audience.